This article is the ‘perfect’ primer for you (the seller) to understand why real estate agents do what they do and think what they think. Get these steps down and your agent will love you, and vice versa, unless they don’t have THEIR steps down……here is what to think, expect, and do when selling your home:
The Perfect Seller…Mentality
Be ready to let go. Often times sellers are hesitant with going “all in” and are tempted to keep one foot out, “just in case.” Well…for an agent to do their job, the seller needs to be fully committed to the process. Willing to make concessions or be flexible when issues arise. This goes a long way for others to do their jobs effectively.
Willing to do what it takes. Selling a home brings with it a series of obstacles. For the most part, this is what the agent is for. The leg-work is their job, however the decisions are the sellers.
The Perfect Seller…Expectations
You control: Property condition, availability, price, inclusions, terms
You don’t control: Competition, buyer/seller’s market, interest rates, appraisal, buyer’s priorities
A Sold Home = Location, competition, timing balanced with condition, terms, price 
Pricing Misconceptions: It’s irrelevant…what you paid, what you need, what you want, what your neighbor says, what another agent says, what tcost to rebuild today.
Selling Price vs. Timing: First 2-3 weeks are crucial.
Pricing Pyramid: Your asking price affects how many buyers are exposed to your home. (Within buyer’s budget)
Don’t be offended by offers, be offended by walk-throughs that don’t make an offer.
The Perfect Seller…Duties
Complete seller disclosures
Complete all repairs and cleaning
Stage your home & get ready for photo shoot
Claim home on Zillow, update info (If not ready to list for a few weeks submit your “Make Me Move,” what’s this?)
Keep marketing materials out for buyers and keep home de-cluttered for those last second walk-throughs
Leave premises for showings
Keep agent accountable to buyer feedback and weekly updates
Be able to sign an offer/counter-offer at a moments notice
Be ready and organized at moveout
We can’t all be perfect, but we can at least strive to be 😉 Contact Me for a Free Home Consultation. I’ll walk you through my detailed marketing plan and all I have to offer. I work hard to offer more than the average agent. I haven’t been in business for 30 years, but I act like it.
Other Resources
- The REAL Value of a Strategic Agent and his Marketing Plan
- First-Time Home Sellers : The Ultimate How To Sell Guide
- What to Ask When Signing an Agreement
- How to Vet an Agent
- Pros and Cons of Hiring an Agent
[us_separator type=”” size=”large” icon=”fa-star”]
The above article “The Perfect Seller – What to Think, Expect, and Do” was provided by Tanner Johnson. If you’re thinking of selling or buying, I’d love to share more information with you.
Servicing the following areas:
Greater Salt Lake UT: Central Salt Lake City, Downtown, West Temple Addition, East Central, Sugar House, South Salt Lake, Liberty Wells, Arcadia Heights, Yale Heights, Federal Heights, Arlington Hills, Greater Avenues, Capitol Hill, North Salt Lake, Castle,
Davis County: Bountiful, Bountiful Acres, Woodland, Woodland Hills Estates, Oakcrest, Alda Verda, Star Heights, Church Heights, Mountain Aire, Oakhaven Park, Woods Cross, Artistic, Maple Hills, Woodmere, Forest Park, North Hillsdale, Arcadia, Pitford Acres, Williams West, Placid Cove, Centerville, Sunset Heights, Willow Farm Estates, Willow View, Aegean Village, Woodland Springs, Oak Lane, Farmington, Fruit Heights, Woodridge Estates, Layton, South Weber
Weber County: Ogden City, South Ogden, Burch Creek, Evans Acres, Whispering Oaks, Woodland Estates, Windsor Hill Estates, Argonne Park, Avalon Hills, Cinnamon Park, Ye Olde Farm, North Ogden, Willowbrook, Pleasant View, Pole Patch
© 2016, Tanner Johnson. All rights reserved.