Category: Selling

The Pinterest Dream House – 25 Most Pinned Rooms

We all love to dream…this list is really dominated by what women are looking for in the home. (Use of Pinterest: ~85% women / 15% men) The top category on Pinterest is “The Home.” The most popular board name is “For the Home.” Sorry kittens. Originally found on, Tech Insider. They asked what the most popular… Read more »

Listing Your Own Home: Using a Flat Fee Listing Service

The Fact: In order to list your home on the MLS, you’ll need to use a licensed real estate brokerage. The Question: Do I Use a Flat Fee Brokerage OR a Dedicated Realtor? Beginning my real estate career as an investor in the middle of the “Great” Recession, I learned how to be creative and cut my costs dramatically…. Read more »

The REAL Value of a Strategic Agent and Marketing Plan

The FindingUtah Realty Marketing Plan Value Defined* The Seller’s Book: Contains all the resources and guides you need as we progress through selling your home. Staging Consultation: We hire a Professional Stager to give you an Action Plan based on priority levels. Storage / Moving Services: Staging your home and living in it at the same… Read more »

Is your Real Estate Agent’s Marketing Really That Special?

The Average Agent’s Marketing Plan    Is This Good Enough? Agent Staging– The first issue is, staging isn’t to be taken lightly. It really is The Foundation to a good listing. Most agents understand the concept of de-cluttering, however very few grasp the complexity of staging. I’ll be the first to admit I’m not one… Read more »

The Perfect Seller – What to Think, Expect, and Do

This article is the ‘perfect’ primer for you (the seller) to understand why real estate agents do what they do and think what they think. Get these steps down and your agent will love you, and vice versa, unless they don’t have THEIR steps down……here is what to think, expect, and do when selling your home:… Read more »

Understanding Real Estate Agent Commissions

A basic illustration of the Seller’s Agent and Buyer’s Agent commission +More illustrations below explaining additional perspectives of the real estate commission. Sellers negotiate a commission with an agent to market their home, process paperwork, manage deadlines, and negotiate with buyers/buyers agent. The Listing Agent (usually) offers half of his commission to a Buyer’s Agent… Read more »

Playing 20+ Questions with Your Realtor

  In figuring out how to vet an agent, make sure you keep a look out for what kind of agent they are. Unlike the picture above, the relationship should be one of giving from both sides rather than one of pulling. Be sure to interview more than one. Be prepared with questions (this list)… Read more »

The Pros and Cons of Hiring a (Selling) Real Estate Agent

PROS-Selling with an Agent Knowledge of Market A full-time agent (one who sees daily what’s moving and what’s not) will be able to quickly educate you on the current market with detailed information on your home and your neighborhood. Narrowing in on the right starting price is crucial in your marketing strategy to attract a quick… Read more »

11 Kinds of Realtors : Choosing the Right One

Hiring a Realtor is much like hiring any other professional, you don’t know what you’ll get til you’ve got it. There seems to be 2 common professions that someone can jump right into: photography and real estate. Usually you can tell right away who is decent and who is not, however that doesn’t guarantee desired… Read more »